02
Brand Identity
Client
Client
Alias Cards
Alias Cards
Type
Type
Brand Identity
Brand Identity
Year
Year
2026
2026
About
About
Alias Cards is a loyalty platform that helps businesses build stronger customer relationships through branded loyalty programs and reward systems. The goal was to create a modern visual identity that feels approachable, trustworthy, and instantly recognizable across both digital and printed applications.
Alias Cards is a loyalty platform that helps businesses build stronger customer relationships through branded loyalty programs and reward systems. The goal was to create a modern visual identity that feels approachable, trustworthy, and instantly recognizable across both digital and printed applications.
The symbol is formed by two simplified card shapes that connect into a single mark, representing the relationship between brands and their customers. Its minimal geometry keeps the identity clean, memorable, and easy to apply across loyalty cards, mobile applications, websites, presentations, and marketing materials.
The symbol is formed by two simplified card shapes that connect into a single mark, representing the relationship between brands and their customers. Its minimal geometry keeps the identity clean, memorable, and easy to apply across loyalty cards, mobile applications, websites, presentations, and marketing materials.
The identity was further expanded through a custom geometric pattern derived directly from the logo, creating a distinctive visual language that reinforces brand recognition. To demonstrate its versatility, the case study includes a range of digital applications - from social media and interface concepts to corporate materials - showing how the system remains consistent across different touchpoints.
The identity was further expanded through a custom geometric pattern derived directly from the logo, creating a distinctive visual language that reinforces brand recognition. To demonstrate its versatility, the case study includes a range of digital applications - from social media and interface concepts to corporate materials - showing how the system remains consistent across different touchpoints.
Digital
Credits
Creative Direction
Nikola Rakovic
Designer
Nikola Rakovic
Credits
Creative Direction
Nikola Rakovic
Designer
Nikola Rakovic
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