02
02
Actros L Branding
Actros L Branding



Client
Client
Mercedes-Benz
Mercedes-Benz
Type
Type
Exterior Graphics
Exterior Graphics
Year
Year
2025
2025
About
About
The project involved creating a complete exterior color & graphics layout for Mercedes-Benz Actros L.Work included defining the distribution of color across the cabin, bumper and lower panels, integrating Mercedes’ existing pattern elements, and determining how graphics and painted surfaces interact with the truck’s form.
The project involved creating a complete exterior color & graphics layout for Mercedes-Benz Actros L. Work included defining the distribution of color across the cabin, bumper and lower panels, integrating Mercedes’ existing pattern elements, and determining how graphics and painted surfaces interact with the truck’s form.
The aim was to achieve a dynamic exterior appearance that enhances the Actros L’s look while staying aligned with Mercedes-Benz’s established identity.
The aim was to achieve a dynamic exterior appearance that enhances the Actros L’s look while staying aligned with Mercedes-Benz’s established identity.











Credits
Visual Direction
Nikola Rakovic
Designer
Nikola Rakovic
Agency
OVATION BBDO
Credits
Visual Direction
Nikola Rakovic
Designer
Nikola Rakovic
Agency
OVATION BBDO
Quote
Noah Jenkins, CEO


