02

02

Actros L Branding

Actros L Branding

Client

Client

Mercedes-Benz

Mercedes-Benz

Type

Type

Exterior Graphics

Exterior Graphics

Year

Year

2025

2025

About

About

The project involved creating a complete exterior color & graphics layout for Mercedes-Benz Actros L.Work included defining the distribution of color across the cabin, bumper and lower panels, integrating Mercedes existing pattern elements, and determining how graphics and painted surfaces interact with the trucks form.

The project involved creating a complete exterior color & graphics layout for Mercedes-Benz Actros L. Work included defining the distribution of color across the cabin, bumper and lower panels, integrating Mercedes’ existing pattern elements, and determining how graphics and painted surfaces interact with the truck’s form.

The aim was to achieve a dynamic exterior appearance that enhances the Actros Ls look while staying aligned with Mercedes-Benzs established identity.

The aim was to achieve a dynamic exterior appearance that enhances the Actros L’s look while staying aligned with Mercedes-Benz’s established identity.

Credits

Visual Direction

Nikola Rakovic

Designer

Nikola Rakovic

Agency

OVATION BBDO

Credits

Visual Direction

Nikola Rakovic

Designer

Nikola Rakovic

Agency

OVATION BBDO

Quote

Noah Jenkins, CEO