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Mark Awards Branding
Mark Awards Branding
Client
Client
Marketing Mreža
Marketing Mreža
Type
Type
Event Branding
Event Branding
Year
Year
2023
2023
About
About
Mark Awards is an annual industry event organized by Marketing Mreža, celebrating excellence in marketing, branding, and communications. For the 2023 edition, a complete visual identity was developed to define the look and feel of the event across digital touchpoints.
Mark Awards is an annual industry event organized by Marketing Mreža, celebrating excellence in marketing, branding, and communications. For the 2023 edition, a complete visual identity was developed to define the look and feel of the event across digital touchpoints.
The visual direction focuses on clarity, energy, and forward motion, using sharp geometric forms, layered textures, and a bold green accent to signal growth, ambition, and progress. The identity was designed to feel contemporary and dynamic, while remaining flexible for use across the event website, promotional materials, and digital assets.
The visual direction focuses on clarity, energy, and forward motion, using sharp geometric forms, layered textures, and a bold green accent to signal growth, ambition, and progress. The identity was designed to feel contemporary and dynamic, while remaining flexible for use across the event website, promotional materials, and digital assets.
The graphic system draws inspiration from racing circuits, flags and starting grids, symbolizing competition, momentum, and the drive toward achievement.
The graphic system draws inspiration from racing circuits, flags and starting grids, symbolizing competition, momentum, and the drive toward achievement.
Digital
Credits
Creative Direction
Nikola Rakovic
Designer
Nikola Rakovic
Copywriter
Julija Dukic
Agency
OVATION BBDO
Credits
Creative Direction
Nikola Rakovic
Designer
Nikola Rakovic
Copywriter
Julija Dukic
Agency
OVATION BBDO
Quote
