04
04
Brand Identity
Brand Identity
Client
Client
Claro Sheets
Claro Sheets
Type
Type
Brand Identity
Brand Identity
Year
Year
2025
2025
About
About
Claro Sheets is an eco-focused laundry brand built around sustainable laundry sheets as a cleaner alternative to traditional detergents. The project focused on packaging and visual design that clearly communicates “green”, natural, and responsible at first glance.
Claro Sheets is an eco-focused laundry brand built around sustainable laundry sheets as a cleaner alternative to traditional detergents. The project focused on packaging and visual design that clearly communicates “green”, natural, and responsible at first glance.
Earthy tones, fresh greens, and organic shapes were used to reinforce the brand’s ecological values. A playful, rounded typeface was chosen to feel alive and approachable, inspired by natural forms like leaves and organic growth, while keeping the brand friendly rather than sterile.
Earthy tones, fresh greens, and organic shapes were used to reinforce the brand’s ecological values. A playful, rounded typeface was chosen to feel alive and approachable, inspired by natural forms like leaves and organic growth, while keeping the brand friendly rather than sterile.
Credits
Craetive Direction
Nikola Rakovic
Designer
Nikola Rakovic
Credits
Craetive Direction
Nikola Rakovic
Designer
Nikola Rakovic
Quote
Noah Jenkins, CEO
