06
06
Digital Content Plan
Digital Content Plan
Client
Client
Menaž
Menaž
Type
Type
Digital Content Plan
Digital Content Plan
Year
Year
2024
2024
About
About
Menaz is a long-established Serbian chocolate brand founded in 1922, widely recognized for its heritage and iconic products. Content was created by combining carefully chosen stock backgrounds that include chocolate desserts, with Menaz product packshots.
Menaz is a long-established Serbian chocolate brand founded in 1922, widely recognized for its heritage and iconic products. Content was created by combining carefully chosen stock backgrounds that include chocolate desserts, with Menaz product packshots.
The focus was on making each product feel naturally embedded in the scene as if they naturally belonged there. At the time, AI tools were neither available nor intended for use in this type of work. All visuals were crafted manually, relying on precise packshot masking, realistic shadow construction, light direction matching, color grading, and texture blending.
The focus was on making each product feel naturally embedded in the scene as if they naturally belonged there. At the time, AI tools were neither available nor intended for use in this type of work. All visuals were crafted manually, relying on precise packshot masking, realistic shadow construction, light direction matching, color grading, and texture blending.
For this case study, videos are presented instead of static images to clearly demonstrate the process — showing the transition from the original background to the final composition and highlighting the level of detail involved in integrating the packshots into each scene.
For this case study, videos are presented instead of static images to clearly demonstrate the process — showing the transition from the original background to the final composition and highlighting the level of detail involved in integrating the packshots into each scene.
Credits
Creative Directon
Nikola Rakovic
Designer
Nikola Rakovic
Agency
OVATION BBDO
Credits
Creative Directon
Nikola Rakovic
Designer
Nikola Rakovic
Agency
OVATION BBDO
Quote
Noah Jenkins, CEO
