01
mts Loyalty
Client
Client
Telekom Srbija
Telekom Srbija
Type
Type
Ad campaign
Ad campaign
Year
Year
2024
2024
About
About
Telekom Srbija, operating under its mts brand, is one of the largest telecom providers in Southeastern Europe, serving nearly 12 million users across Serbia and the region. The mts Loyalty program rewards customers with “mts diamonds” that can be used in auctions for prizes, while quizzes and challenges offer additional ways to earn rewards.
Telekom Srbija, operating under its mts brand, is one of the largest telecom providers in Southeastern Europe, serving nearly 12 million users across Serbia and the region. The mts Loyalty program rewards customers with “mts diamonds” that can be used in auctions for prizes, while quizzes and challenges offer additional ways to earn rewards.
The campaign was built around a bold, energetic composition that brings together the different rewards and experiences available through the program. Gaming, tech products, diamonds and graphic elements orbit around the central message, creating a sense of movement and excitement while keeping the communication focused on the main call to action.
The campaign was built around a bold, energetic composition that brings together the different rewards and experiences available through the program. Gaming, tech products, diamonds and graphic elements orbit around the central message, creating a sense of movement and excitement while keeping the communication focused on the main call to action.
Flight 2
Credits
Creative Direction
Nemanja Obradovic
Designer
Nikola Rakovic
Video Direction
Nikola Rakovic
Copywriter
Julija Dukic
Agency
OVATION BBDO
Credits
Creative Direction
Nemanja Obradovic
Designer
Nikola Rakovic
Video Direction
Nikola Rakovic
Copywriter
Julija Dukic
Agency
OVATION BBDO
Julija Dukic
Quote
