05
05
Packaging Design
Packaging Design
Client
Client
Proteo Protein Bars
Proteo Protein Bars
Type
Type
Packaging Design
Packaging Design
Year
Year
2024
2024
About
About
PROTEO is a high-protein snack created for active people, primarily targeting athletes but also anyone looking for a cleaner alternative to everyday sweets. This project focused on a newly launched bar, for which a clear and impactful packaging solution was needed.
PROTEO is a high-protein snack created for active people, primarily targeting athletes but also anyone looking for a cleaner alternative to everyday sweets. This project focused on a newly launched bar, for which a clear and impactful packaging solution was needed.
The bar’s cross-section is used as the main visual to show texture and ingredients, making the product immediately recognizable and easy to understand. A bold yet minimal layout helps key information stand out, while keeping the design clean and functional. The goal was to create packaging that feels energetic and modern without unnecessary complexity.
The bar’s cross-section is used as the main visual to show texture and ingredients, making the product immediately recognizable and easy to understand. A bold yet minimal layout helps key information stand out, while keeping the design clean and functional. The goal was to create packaging that feels energetic and modern without unnecessary complexity.
Credits
Creative Directon
Nikola Rakovic
Designer
Nikola Rakovic
Credits
Creative Directon
Nikola Rakovic
Designer
Nikola Rakovic
Quote
Noah Jenkins, CEO
